Facts & Figures

Caravan & Motorhome Club

Finances

2019 Financial Results

Group Revenue in 2019 was £117.8M

- an increase of 7.4% on 2019

Surplus after tax in 2019 was £4.2M

- but the club made a loss due to new ways of reporting insurance income in 2018

The Club invested £5.2M in Club Sites in 2019 and predicts £5.8M in 2020

Over the 4 years 2016-2019 the Club has invested over $41M in club sites , or to put it another way about £2,500 per club pitch.

Membership stands at 355,000 households

- this is an increase over 2018

Sources of Revenue

  • 48.7% Club Sites

  • 20.7% Insurance

  • 14.3% Travel Services

  • 13.6% Member Subscriptions

  • 2.6% Advertising & Marketing

Member Subscriptions amount to £16M, 13.6% of total Group Revenue

CLs were not mentioned in the Club Performance Review.

2018 Financial Results

Group Revenue in 2018 was £109.78M

- a fall of 1.9% on 2017

Surplus after tax in the previous year (2017)was £2M

- but the club made a loss due to new ways of reporting insurance income in 2018

The Club invested £17.2M in Club Sites

This was an all time high. Despite this level of spending the club has £32M of cash in the bank.

Membership stands at just over 351,000 households

- a decrease of 1,000 on 2017. An increasing proportion own motorhomes.

Sources of Revenue

  • 49.5% Club Sites

  • 17.3% Financial Services

  • 15.6% Travel Services

  • 14.4% Member Subscriptions

  • 3.2% Advertising & Marketing

Member Subscriptions amount to £15.6M, 14.4% of total Group Revenue

CLs were not mentioned in the Club Performance Review.

Certificated Locations

Contribution to the Club

Member Research (conducted by the Club in 2017)

22% of members join the Club 'mainly or only' to access the CL network

44% of members (about 154,000) use CL's at least once a year

Around 21% of members nights away are spent on CL's

6% of members say they are members because they only stay on CL's

22% of Member Subscriptions equates to £3,500,000 (2019 results)

6% of Member Subscriptions equates to £960,000 (2019 results)

60% of new members say that access to the CL network influenced their decision to join the club

At least 50% of CL owners (1,100) are members of the Club = a contribution of at least £59K

Member Research (conducted by the Club in 2020)

51% of members said they have either already visited CLs or plan to visit a CL in 2020 and 20% of members strongly agreed that they are choosing smaller sites than usual.


CL Owner Survey


Main Reasons to run a CL

  1. Meeting people

  2. Extra Income

  3. Good use of land

The CL Owners Survey based on over 1,000 responses was published in 2015 and distributed to all CL's.

The biggest issue / concern for CL Owners is No Shows and Late Cancellations - this can impact a CL's income by 20%

49% of CL owners would like to be able to update their details on the Club Website online themselves

Deposits & Pricing

  • 50% of CL's charge a deposit - this varies from a fixed amount, to a single night fee, to a % of the total stay. See an article on the benefits of deposits

  • All owners take cash, around 90% take cheques, 20% bank transfers and 9% debit/credit card. 5% take PayPal.

  • 69% of CL's charge a simple flat fee for the Van & all the occupants. 18.5% charge extra for awnings. 17% charge for additional guests.

  • 6% have different prices dependent on season. 3% charge extra for WiFi.

Keeping Track of CL Numbers

Note

CLs were closed during some months in 20220 due to Covid-19



Nick Lomas, DG ,stated at the 2017 AGM that the Club aims to re-build the network to around 2,500 CL's (see page 96 of the December 2017 Magazine).

That means adding more than 250 net new CL's back into the network.

Source: CAMC Club website & November 2018 edition of the Club magazine
In 2019 the Club claimed that it had 30,000 pitches in its network (CLA Magazine) so perhaps it is safe to assume that there are around 4,000 pitches in the Affiliated Site network.
Source: Caravan & Motorhome Club Website 2016-2018

Some useful maps of CLs