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Facts & Figures

Caravan & Motorhome Club

Finances

2022 Financial Results

Group Revenue in 2021 was £113.4M

2020 was £81.7M - in part due to pandemic

Operating Surplusin 2021 was £15.9M

The club has a strong cash position with £53.7M net cash
The Club invested £12.1M in Club Sites in 2021 and spent £5.7M on IT services including the new booking system

381,800 Members in 2021

Up from 356,000 in 2020

Sources of Revenue

58.6 % (43.1%) Club Sites
21.2% (29.4%) Financial Services
2.4% (5%) Travel Services
15.4% (20.1%) Member Subscriptions
2.3% (2.2%) Advertising & Marketing

Figures in brackets refer to the previous year

Member Subscriptions amount to £17.5M

Source - Club Magazine Oct 2022 & Financial Statement

Certificated Locations

Contribution to the Club

The CL Network is an important source of subscription revenue for the club

Whichever way you look at it, the network of around 2,300 CL sites help the club generate subscribers. The club can rightly claim to have the 'Largest network of quality campsites'

70% of new members say they are influenced to join because of the CL Network
42% of members say they have visited one or more CLs
37% renew their membership because of the CL network
18% of member nights were spent on CLs
6% of member only join the club for the CL network

NOTE. These are our estimates based on published data. We are willing to be corrected and will happily update these figures when provided with any further evidence.

In Numbers

Total revenue (2021) was £113.4M and 15.4% of this was generated by memberships or £17.4M

70% of £17.4M = £12.2M
42% of £17.4M = £7.3M
37% of £17.4M = £6.4M
18% of £17.4M = £3.1M
6% of £17.4M = £1M

CL Owner Survey

Main Reasons to run a CL

Meeting people
Extra Income
Good use of land

The CL Owners Survey based on over 1,000 responses was published in 2015 and distributed to all CL's.

The biggest issue / concern for CL Owners is No Shows and Late Cancellations - this can impact a CL's income by 20%

49% of CL owners would like to be able to update their details on the Club Website online themselves. Although a new portal is in place for CL Owners (2020) there appears to be no automatic link when a change is made by an Owner on the Portal and the Club Website.

Deposits & Pricing

at least 50% of CL's charge a deposit - this varies from a fixed amount, to a single night fee, to a % of the total stay. See an article on the benefits of deposits
All owners take cash, around 90% take cheques, 20% bank transfers and 9% debit/credit card. 5% take PayPal.
69% of CL's charge a simple flat fee for the Van & all the occupants. 18.5% charge extra for awnings. 17% charge for additional guests.
6% have different prices dependent on season. 3% charge extra for WiFi.

Most CLs provide Electric Hook Up (EHU) as they find that it boosts occupancy, many are open all year with 45% offering Hardstanding. Abouth 1/4 of CLs provide toilets & showers and some even provide WiFi.

The CL network is an important part of the Club Network and around half of CLs are based on working farms.

Member Research (conducted by the Club in 2017)

22% of members join the Club 'mainly or only' to access the CL network

44% of members (about 154,000) use CL's at least once a year

Around 21% of members nights away are spent on CL's

6% of members say they are members because they only stay on CL's

Member Research (conducted by the Club in 2020)

51% of members said they have either already visited CLs or plan to visit a CL in 2020 and 20% of members strongly agreed that they are choosing smaller sites than usual.